Small Business Branding Manifesto
1. Forget Customers and Prospects. Think Partners.
2. Forget Marketing. Feed Your Network.
2a. Forget Marketing. Think Conversations.
3. Forget Control. It’s an Illusion.
4. Forget Selling. Connect.
5. Forget Logos. Think Gut Feelings.
6. Forget “Think Big.” Think Small.
7. Forget “Think Big” (again). Think Be/Do Me.
8. Forget “Next Big Thing.” Think Just This Thing.
9. Forget Professionalism. Think Humanism.